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Table of Contents
Home Service Agency Studio turns a business’s public Google listing into a finished, demo-ready website in four stages: pick a design style and niche content pack, pull in a real prospect’s business info to auto-generate a personalized demo, send that demo to the prospect, then hand over the finished site with commercial delivery rights once they say yes.
Step 1: Install and Set Up Your Business Hub
Since this runs as a plugin inside your own WordPress site, the first step is installing it on a WordPress install you control (your own domain and hosting). From there, a central “business settings hub” holds the details that get reused across every site you build — your agency branding, contact preferences, and default configuration — so you’re not re-entering the same information for every client.
Step 2: Choose a Style and a Niche Content Pack
You pick one of the 5 design styles (ranging from a bold trades look to a more editorial, premium feel) and pair it with one of the 10 niche content packs — HVAC, plumbing, roofing, landscaping, pest control, painting, garage doors, tree service, pressure washing, or handyman. The content pack pre-fills the copy so the starting point already reads like it belongs to that trade, rather than generic placeholder text.
Step 3: Generate a Personalized Demo from a Google Business Profile
This is the feature the whole prospecting workflow is built around. You paste in a business’s Google Business Profile link (or run a bulk import for several businesses at once), and the plugin pulls the business’s real public details — name, service area, basic info — into the template to produce a demo that already looks like it was built specifically for that business. This step requires a Google Maps API key or an Outscraper API key, which the vendor says are free at small usage levels but which you’ll need to obtain separately.
Step 4: Customize the Details
From there you adjust colors, logo, imagery, and the quote/estimator experience using standard WordPress tools — no code required, but comfort navigating the WordPress editor helps. This is also where you’d add or edit anything the auto-import didn’t capture correctly, since automated imports are a starting point, not a finished product.
Step 5: Share the Demo with the Prospect
Once the demo looks right, you share the link with the business owner as your outreach — “here’s a new website already built for your business, take a look” tends to land better than a cold pitch describing what you could build.
Step 6: Deliver the Finished Site
If the prospect wants to move forward, the plugin’s commercial delivery rights let you hand over the finished site as their live website — connected to their own domain and hosting, or hosted through you depending on how you structure the engagement.
What You’ll Need Before You Start
- Your own WordPress hosting and domain to run the plugin on.
- Basic WordPress familiarity (installing a plugin, using the block editor).
- A Google Maps API key or Outscraper API key for the demo-generation feature (separate third-party services with their own setup).
- A way to actually reach local business owners — the plugin builds the site, it doesn’t generate leads for you.
Related Reading
See the full walkthrough and current pricing here →
Individual results vary depending on your existing client base, outreach effort, and market.
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