Quick answer: Lusha charges by credit. Its own pricing page lists a Free plan with 40 credits a month and paid plans from $37.45 a month billed yearly for 4,800 credits a year, but it does not state how many credits an email or phone reveal uses. Hunter suits email-only work, Apollo bundles outreach tools, ZoomInfo targets large contracts, and LeadOcean offers capped data for a one-time $49.
Lusha is popular for quick lookups of emails and phone numbers, and its pricing is built around credits. That makes the real cost depend on what you reveal. This guide lays out the plans from Lusha’s own pricing page, works out the cost per credit, then compares four alternatives.
Disclosure: this page contains an affiliate link to AppSumo for the LeadOcean mention, and I may earn a commission if you buy through it. I have not tested any tool here. Prices come from vendor pages and third-party sources read on 28 October 2026, and they change often.
How Lusha pricing works
I read Lusha’s pricing page on 28 October 2026. Prices below are the yearly-billing rates shown there, and they can change, so confirm them before you buy.
| Plan | Price | Credits | Seats | Included |
|---|---|---|---|---|
| Free | $0, billed monthly | 40 a month | 1 | Verified emails and phones, filters, no credit card |
| Starter | $37.45 a month, billed yearly | 4,800 a year | 1 | Lookalikes, bulk enrichment, AI assistant |
| Pro | $52.45 a month, billed yearly | 7,200 a year | 2 | API, CSV enrichment, signals, webhooks |
| Premium | $299.95 a month, billed yearly | 40,800 a year | 5 | Advanced API, team management, credit allocation |
| Scale | Custom | Custom | Custom | SSO, advanced compliance, priority support |
What a contact costs
The pricing page does not say how many credits an email or phone reveal uses. An older third-party report gave 1 credit for an email and 5 for a phone number, but I could not confirm that for the current plans. Check Lusha’s help pages before you rely on it.
| Plan | Yearly total | Credits | Cost per credit |
|---|---|---|---|
| Starter | $449.40 | 4,800 | About $0.094 |
| Pro (2 seats) | $629.40 | 7,200 | About $0.087 |
| Premium (5 seats) | $3,599.40 | 40,800 | About $0.088 |
The takeaway is that the cost of one contact equals the credits a reveal uses multiplied by the cost per credit, so find the credit rule first. Pro and Premium also include more than one seat, so the per-credit figure is not a per-user cost.
Lusha alternatives compared
| Tool | Pricing model | Entry price | Best for |
|---|---|---|---|
| Hunter | Monthly credits | Free: 50 credits a month. Starter: $34 a month billed yearly for 2,000 credits | Email finding and verification |
| Apollo | Per-seat credits | Free, or $49 to $119 per seat per month on annual billing | Data plus outreach in one tool |
| ZoomInfo | Annual contract | Quote only. Third-party estimates near $14,995 a year | Large sales teams |
| LeadOcean | Lifetime deal | $49 one-time for Tier 1, with 5-hour and weekly caps | Data only, one payment |
Hunter
Hunter’s pricing page lists 2,000 credits a month on Starter, 10,000 on Growth and 25,000 on Scale, with a free plan of 50. At $408 a year, Starter works out to about $0.017 per credit, but a Hunter credit buys different actions than a Lusha reveal, so the two are not directly comparable. It is email-focused and its page lists no phone database.
Apollo
Apollo’s paid plans start at $49 per seat per month on annual billing with 30,000 credits a year, and its free plan gives 900 credits per seat per year. It adds sequences and deal tools that Lusha does not centre on. Our Apollo alternatives guide has the full plan table.
ZoomInfo
ZoomInfo is quote only: its own pricing page lists no prices and says packages are custom, based on features, number of licenses and credit usage. A competitor’s 2026 blog reports annual contracts with a three-seat minimum and a Professional plan near $14,995 a year. See our ZoomInfo alternatives guide for the reported terms and why to ask for a written quote.
LeadOcean
AppSumo lists LeadOcean as an alternative to Lusha. Tier 1 is $49 once with 20K search records per 5 hours and 100K per week, and a 60-day refund window. The vendor says about one third of its profiles have phone numbers, which is a claim to test in your own market. Read our LeadOcean review and check the AppSumo listing for current tiers.
Which one fits
If you reveal a few phone numbers a week, Lusha’s credit model can be fine. If you build lists of hundreds of contacts, compare the cost per contact on a plan with higher limits, and verify the emails before you send, as covered in our guide to B2B sales email verification techniques.
Frequently asked questions
How much does a Lusha phone number cost?
Lusha’s pricing page does not say how many credits a phone reveal uses. An older third-party report said 5, but I could not confirm that for the current plans. The yearly plans work out to roughly $0.09 a credit, so check the reveal cost before you buy.
Does Lusha have a free plan?
Yes. Lusha’s pricing page lists a Free plan with 40 credits a month, one seat and no credit card required. It includes verified emails and phones, filters and company data. Paid plans start at $37.45 a month billed yearly.
What is the best Lusha alternative for emails only?
Hunter is the closest fit if you only need emails. Its pricing page lists 50 free credits a month and paid plans from $34 a month billed yearly, with auto-verification included. It does not list a phone database, so it will not replace Lusha for calls.
Is LeadOcean a Lusha replacement?
Partly. AppSumo lists LeadOcean as an alternative to Lusha, and the vendor says about one third of its profiles have phone numbers. It is data only, with 5-hour and weekly caps, so check phone coverage in your region during the refund window.
Sources: Lusha pricing, Hunter pricing, Apollo pricing and ZoomInfo pricing, all read on 28 October 2026.
